Corporate Stories

Doha-Qatar - 30 September, 2009

Saleh Al Hamad Al Mana Co. launches two new sporty additions to the Nissan range in a regional launch event held in Doha

The all-new 2010 Maxima ‘four-door sports car’ premium sedan and the iconic 370Z sports car launched

Doha: Saleh Al Hamad Al Mana Co. exclusive distributors of Nissan unveiled the all-new 2010 Maxima and the iconic 370Z sports car in an exciting launch ceremony today. The cars were unveiled by the Chief Guest for the event Mr. Gilles Normand –Corporate Vice President –Nissan Motors Co.

VIP dignitaries, Nissan distributors from across the region & guests witnessed the grand unveiling of the new models- a matchless feast of performance, excitement and technical innovation amidst entertainment, light & laser show. The event was hosted by Mr. Hisham Saleh Al Mana Chairman and Managing Director & Mr. Kamal Saleh Al Mana -Director.

The two sporty new additions to the Nissan product range which will be available to customers across all Nissan retail showrooms in Qatar from this month. The company also confirmed it would add the convertible 370Z Roadster model to its product line-up in early 2010. There was also good news for Nissan enthusiasts with official confirmation of the availability for the first time of a selection of its NISMO racing accessory parts for the new 370Z Coupe, Altima sedan and Tiida compact car.

Speaking during the launch event Mr.Hisham Al Mana commented that “The breadth and capability of the Nissan product range continues to go from strength to strength and we are confident the introduction of the new Maxima and the ultra-sporty 370Z Coupe will delight our Qatari customers”.

He further added that ” We are confident that these new models epitomize Nissan’s spirit of exceeding customers’ expectations & will further consolidate the strong performance of Nissan in Qatar .He reinforced the commitment of Saleh Al Hamad Al Mana Co. in providing high standards of excellence, Quality & reliability in all areas of the business operations”. He outlined the numerous Global After sales, Parts & CS awards that Saleh Al Hamad Al Mana Co has received in the last few years as a testimony to their efforts.

Mr. Al Mana further added that “We are pleased to have the highest market share for Nissan across the General Overseas markets- an accomplishment that would not have been achieved without total dedication & commitment to our customers”.

“We at Saleh Al Hamad Al Mana Co. are committed as a corporate entity to continually challenge ourselves, shift towards optimizing our performance & setting benchmarks in the auto sector by providing our customers with world class total ownership experience” he concluded.

Guests at the event were delighted to see the return of the Maxima as Nissan’s flagship sedan & the The New Maxima has two sides to its character – a rational side with sedan practicality and luxury but also the soul of a sports car, so we call it the first premium ‘4-door sports car’ from Nissan. The all-new Maxima is reclaiming its rich high-performance sedan heritage with an infusion of emotional design, driving excitement and advanced technology – creating an aggressive, stimulating sports sedan like no other on the road today. “Quite apart from its fabulous specification and fresh new look, the new 370Z is going to upstage the sports cars segment with its unbeatable combination of performance and value. At Nissan we call the new 370Z a ‘super evolution’ because it builds on the best features of both the first and last generation of Z cars (the 240Z and 350Z) and is respectful but not retro, simple yet sophisticated, and 110 percent pure Z. The new 370Z lives in the sweet spot of performance, style and value, a position that Nissan invented with the original Z in 1970. It’s an authentic sports car that you don’t have to make sacrifices to own or drive everyday”.

AT A GLANCE