Arab Times (February 27, 2003)

Nissan & Toyota boost domestic sales in Jan

”New models helped boost January domestic sales at leading Japanese automaker Toyota and rival Nissan, while Honda saw sales skid as demand for a year-old model slowed, data showed on Wednesday”.

Gulf News (February 25, 2003)

Nissan set to drive into Chinese market

”Nissan Motor Co Ltd has reported it would invest US$1 billion in a new auto venture in China. The venture between Japan's number three automaker and China's Dongfeng Motor Corp aims to roll out 550,000 vehicles by 2006”.

Gulf News (February 25, 2003)

Revitalized Nissan exploring truck turf

”Last month a revitalized Nissan took on US automakers last stronghold with the unveiling of Titan, a big powerful pickup truck designed to make the Japanese company a relevant player in a market created and owned by US automakers”.

Al Rai Al-Aam-Kuwait (February 23, 2003)

Nissan advertisement: Largest 4x4 campaign in Kuwait

Al Watan-Kuwait (February 23, 2003)

Nissan Express Service advertisement: You are always a winner with Nissan Express Service Centre.

Gulf Today (February 23, 2003)

Nissan in China SUV mart

”Nissan Motor Co. Ltd is revving into China's growing market for sport utility vehicles through a joint venture in central Henan province which aims to make 10,000 units in its first year”.

Al Watan-Kuwait (February 23, 2003)

Nissan Maxima advertisement

Limited edition for a limited time

Al Ahram (February 23, 2003)

Nissan to establish a new studio in London

”Nissan decided to establish a new studio for professionals as well as amateurs in the field of automobile design worldwide”.

Kuwait Times (February 23, 2003)

Nissan's Ghosn prompts innovation, risk-taking

”Nissan president Carlos Ghosn, known for his aggressive corporate reform policies, urged Japanese auto dealers on Friday to break fro tradition and take a few risks to boost business”.

Times of Oman (February 22, 2003)

Nissan chief urges dealers to take risks

”Nissan president Carlos Ghosn, known for his aggressive corporate reform policies, urged Japanese auto dealers yesterday to break from tradition and take a few risks to boost business”.

Al Bayan (February 22, 2003)

New Nissan Micra modeling in Paris

”All those who have lately visited Paris to attend the fashion week, were astonished to see the Nissan Micra new car decorated by the most popular fashion designers, including Dior and YVES SAINT LAURENT. The Nissan commercial manager in France said they invited different top designers to experience their different visions and interpretations of the new Micra”.

Al Watan Al Arabi (February 21, 2003)

Nissan navigation system covers Gulf region

”Nissan is the first Japanese car manufacturer to install a navigation system in its cars, and it's called Navi Edition. The navigation system provides a group of solutions to drivers covering all their needs and requirements when driving in urban or off-road areas. The map feature offers easy arrival to any destination of choice; it is a guide that makes sure you get there”.

Arab News (February 20, 2003)

2004 Nissan Maxima 1.5 SE: It's just the ticket

”The 2004 Maxima coming to US showrooms this spring, clears the fog. It is a premium sports car with four doors”.

Gulf News (February 18, 2003)

S&P upgrades Nissan's ratings

”Credit rating agency Standard and Poors said it had raised its ratings for Nissan Motor, after Japan's third largest car maker achieved brisk sales and drastically cut costs”.

Arrayah (February 17, 2003)

Nissan launches promotion for its 4x4 models:
”Saleh Al Hamad Al Mana Co, sole distributor for Nissan in Qatar, launched its grand raffle promotion today, in which customers who purchase any Nissan 4x4 will be given gifts and will automatically be eligible to enter the raffle to win a Nissan vehicle”.

Al Rai Al Aam (February 17, 2003)

Nissan advertisement: Now available in all Nissan vehicles, a new navigation system.

Al Anba (February 17, 2003)

Nissan advertisement: Largest 4x4 campaign in Kuwait

Al Rai Al Aam (February 17, 2003)

Nissan opens new design centre in London:
“Carlos Ghosn, president and CEO of Nissan Motor Company, and Shiro Nakamura, senior vice-president and head of design, Nissan Motor Company, have officially opened the company's new design studio in London. Nissan Design Europe will be home to around 50 international designers and support staff”.

Automobile (January 15, 2003)

Nissan GT-R:
“Aggressive design in a modern mould; “Nissan is back due to the efforts of its CEO Carlos Ghosn. The GT-R or Skyline has an aggressive design and can accommodate four people”.

Automobiles Magazine (January 15, 2003)

Nissan Murano 2003:
“The Nissan Murano 2003, which was specially designed for North American markets, is practical and very comfortable for a sedan sports car”.


Al Sharq (February 16, 2003)

Nissan launches promotion for its 4x4 models:
“Saleh Al Hamad Al Mana Co, sole distributor for Nissan in Qatar, launches today its grand raffle promotion. Customers who purchase any Nissan 4x4 will win gifts and will automatically be eligible to enter the raffle to win a Nissan vehicle”.

Gulf Times (February 16, 2003)

“Saleh AlHamad Al Mana Co., launches its mega promotion today for all its 4 x 4 models with two Grand Prizes of the latest 2003 X-Trail models fitted with the State of the Art Navigation system”.

Ahram (February 15, 2003)

“A new Nissan factory will be founded in Mississippi, USA, with a US$1.5 billion investment”.

Gulf News (February 14, 2003)

“Nissan to build small cars in China To meet growing demand amongst coastal Chinese residents, Nissan will start making subcompact vehicles in Guangzhou, in a joint venture with Dongfeng Motor. Nissan hopes to sell 550,000 cars per year in China by 2006”.

Al Bayan (February 13, 2003)

Al Rostamani continues its support for challenge tournament:
“Al Rostamani is offering, along with Dubai Racing Club, three chances to win a 2003 Nissan Sunny Limited Edition car”.

Al Khaleej (February 12, 2003)

“New Nissan Micra stars at Paris Fashion Week Visitors to the Paris Fashion Week were this year treated to a unique show, featuring new Nissan Micras designed by some of the world's finest design houses, including Yves Saint Laurent, Dior and Sonia Rykiel”.

Akhbar Al Khaleej (February 12, 2003)

Nissan opens design center in London:
“Carlos Ghosn, Nissan's chief executive and Chiro Nakamora, the company's design manager, opened the company's new design center today in London. It is expected the new center will develop the new generation of Nissan cars in Europe”.

Kalam An Nas (February 11, 2003)

Nissan develops safety belts that work with brakes:
“Nissan announced it had finished working on new safety belts that work through brake sensors, which determine the possibility of an accident, and hence, tighten up”.

Akhbar Al Yawm (February 10, 2003)

“Nissan Micra is a revolutionary model, regarding design and shape, when it first appeared. This was reflected in sales, being a small, efficient, and simple car. It continued to be among the top of its class for a long time”.

Souk Al Sayarrat Supplement of Al Ahram
(February 10, 2003)

Nissan to revive Skyline GTR:
“Nissan decided to reproduce its distinguished Skyline GTR model, and sell it all over the world for the first time”.

Gulf Today (February 9, 2003)

Conveyor belt works overtime:
“Nissan announced that it will boost production capacity in North America by 80 percent by March 2005 from the end of the last financial year. The increase to be between 1.2 million and 1.3 million units, will be the result of an increase in capacity at an existing factory plus that of a new factory”.

Oman Daily (February 8, 2003)
Nissan develops new seat belts that work before collision via brakes:
“Nissan Motors Co announced finalizing a new seatbelt system that works directly before a collision, through the brakes. The new system reduces injuries among passengers”.

Bazaar (February 8, 2003)
Nissan launches Navigation in GCC:
“Nissan announced the introduction of the Navigation System in all Nissan models and Infiniti across the GCC”.

Al Bayan (February 8, 2003)
Nissan releases new navigation system in GCC countries:
“Nissan is to insert a new navigation system in all its new models, and Infiniti, within the GCC countries”.

Al Qabas (February 7, 2003)

Nissan inaugurates new design center in London:
“Carlos Ghosn, president and CEO of Nissan Motor Company, and Shiro Nakamura, senior vice-president and head of design, Nissan Motor Company, have officially opened the company's new design studio in London recently. Nissan Design Europe will be home to around 50 international designers and support staff”.

Kuwait Times (February 6, 2003)

First for Nissan in Kuwait:
“The Nissan After Sales Operations of Abdulmohsen Abdulaziz Al-Babtain Company - Nissan Kuwait - is destined to be the number one After Sales Operations in the GCC”.

Oman Daily Observer (February 5, 2003)

Nissan's new design studio:
“Nissan has opened a new design studio in London to lead the development of the next generation of Nissan cars in Europe”.

Khaleej Times (January 16th 2002)

“A car a day. During the Dubai Shopping Festival 2003 if you buy a new Nissan at Arabian Automobiles Company your name will go directly into a draw to win a Nissan Sunny every day”.

Al Rai Al Aam (January 16th 2003)

“Nissan launches Navigation in GCC. The new system is available in all Nissan and Infiniti models in GCC region. As on-going commitment to Nissan customers in the region in providing them with the latest technology, Nissan proudly introduced the Navigation. Our philosophy, at Nissan 'Life is a journey, enjoy the ride' comes to life with the introduction of the 'Turn by Turn, voice guided Navigation”


Ad Dustour (January 17th 2003)

“A car with a barge look. A photograph of Carlos Ghosn, Nissan's CEO next to Skyline Coupe that looks like an admiral's barge. This vehicle will be in the local markets soon”.


Gulf Daily News (January 17th 2003)

“Japan's Nissan Motor Company president Carlos Ghosn sits beside the firm's flagship vehicle Skyline coupe in Tokyo yesterday. Nissan will put the fully redesigned sport coupe on the domestic market at prices ranging from US$27,550 to US$30,170”.


Al Seyassah (January 19th 2003)

“Nissan to put Skyline GT-R 'supercar' back into production. Japan's number three carmaker Nissan has decided to put its iconic Skyline GT-R 'supercar' back into production, and will sell it worldwide for the first time, Nissan president Carlos Ghosn said Thursday. Speaking on condition of anonymity, a Nissan official told AFP that it would be "at least a couple of years" before the new GT-R goes on sale”.


Oman Daily (January 18th 2003)

“Nissan launches navigation system in GCC region. Leading Japanese automaker Nissan has announced the introduction of a satellite-based navigation system in all Nissan models and Infiniti in the GCC region. Nissan is the first car manufacturer to install the navigation system in its cars”.

Al Anwar (January 20th 2003)

“Carlos Ghosn: "man of the year" in the world of car manufacture. Nissan's CEO Carlos Ghosn received the prize for administrative institutional reform from the Japanese government, after having succeeded in increasing profits for the company which he was took over in 1999 when only 4 out of 40 Nissan models were making profits. In 2002, Nissan registered record profits of $4 billion”.

Al Ittihad (January 3rd 2003)

“Carlos Ghosn Receives an Honorary Doctorate from Cranfield University School of Management. Carlos Ghosn, president and chief executive officer of Nissan Motor has received an Honorary Doctorate from Cranfield University School of Management. The Honorary Doctor of Science award recognizes Mr Ghosn's outstanding contribution to the international automotive industry”

Al Watan (January 5th 2003)

“Nissan develops pre-crash seatbelt. Nissan Motor Co, announced that it has completed development of a brake operated pre-crash seatbelt, designed to help reduce occupant injury, in the event of an accident”.

Akhbar Al Arab (January 7th 2003)

“Al Masood Automobiles honours winners of Tal Mureb Race. Al Masood Automobiles honoured winners of the Tal Mureb car and motorcycle Race, sponsored by the company. In a special celebration held at the company's Nissan showroom, Khalfan Al Mansouri, winner of second place and Nasser al Mansour winner of third place in motorcycles race were honored”

Gulf News (January 11th, 2003)

Nissan cars to offer navigation system. Special edition Nissan and Infiniti models shipped to the GCC this year can be fitted with navigation systems. The company also claims to be the first to introduce Arabic voice guidance, with seven other languages and male and female voices available. The navigation systems will be priced from AED9,000 - 13,000 depending upon the make and specifications

Al Khaleej (January 11th 2003)
“Nissan launches Navigation System in the GCC. As part of their on - going commitment to providing the latest technology to customers in the region, Nissan have proudly introduced their Navigation System. Nissan is the first Japanese car manufacturer to install the Navigation System in its cars, which will be available under the name of 'Navi Edition' from Nissan and will offer a wide range of options all packaged in a user-friendly framework”.

Gulf Today (January 11th, 2003)
Nissan cars to offer navigation system. Special edition Nissan and Infiniti models shipped to the GCC this year can be fitted with navigation systems. The company also claims to be the first to introduce Arabic voice guidance, with seven other languages and male and female voices available. The navigation systems will be priced from AED9,000 - 13,000 depending upon the make and specifications


Al Sada (January 5th, 2003)
Beauty, Art and flowers in Al Masaood Showroom, the distributor of Nissan in Abu Dhabi and Al Ain. For the first time in a car showroom in Abu Dhabi, the Flower Show was inaugurated in the Al Massoud Nissan Showroom, and was attended by Norma Naoum, ex-Miss Lebanon, and Yuri Mrakkadi, Lebanese singer. This provided the public with a chance to explore Nissan's latest car models, and flower arrangements for special occasions.


Kuwait Times (January 15th, 2003)
“Nissan launched Navigation in GCC. As on-going commitment to Nissan customers in the region in providing them with the latest technology, Nissan proudly introduced the Navigation. Our philosophy, at Nissan 'Life is a journey, enjoy the ride' comes to life with the introduction of the 'Turn by Turn, voice guided Navigation' ”


Ameinfo (January 13th 2003)
“Nissan launches Navigation System in the GCC. As part of their on - going commitment to providing the latest technology to customers in the region, Nissan have proudly introduced their Navigation System. Nissan is the first Japanese car manufacturer to install the Navigation System in its cars, which will be available under the name of 'Navi Edition' from Nissan and will offer a wide range of options all packaged in a user-friendly framework”.

Al Seyassah (January 15th, 2003)
“Nissan launched Navigation in GCC. As on-going commitment to Nissan customers in the region in providing them with the latest technology, Nissan proudly introduced the Navigation. Our philosophy, at Nissan 'Life is a journey, enjoy the ride' comes to life with the introduction of the 'Turn by Turn, voice guided Navigation' ”

Al Hayat (January 16th 2003)
“Nissan launches new generation of Micra. The British prime minister, Tony Blair, and Nissan's executive director, Carlos Ghosn, recently launched production of the new generation of Micra at the company's factory in Sunderland”.

Gulf Auto (December 31st 2002)
“Nissan CEO receives prize from Japanese government. Nissan's CEO Carlos Ghosn was granted Japan's Business Enterprise reforms commendation, granted to him by Japan's prime minister”.

Al Ahram (December 22nd 2002)
“Nissan Almira. Nissan started to spread in international automobile markets due to its new and various models, especially after joining Renault and also due to the new strategy being implemented by its president Carlos Ghosn to modernize the company's factories inside and outside the country”.

Gulf Times (December 21st 2002)
“Nissan Announces the Winner of the Grand Prize. Saleh Al Hamad AlMana Co., the sole distributors for Nissan & Infiniti Vehicles, conducted the final draw of the Ramadan Sales and Promotion at its showroom in Al Sad Street on Sunday”.

Al Rai Al Aam (December 24th 2002)
“Nissan continuous development. A study of Nissan, the leading Japanese car manufacturer, since the establishment of Nissan Datsun in 1914, until the launch of its latest Nissan Patrol 2003. To confirm the company's strategy in producing high quality cars”.

Al Ahram (December 25th 2002)
“Nissan stands out in Motor Show Formula. Nissan succeeded in attracting the attention of all the attendees and visitors of the International Motor Show Formula 2002 through its distinctive wing that combined Nissan's newest models, which have achieved great success all over the world”.

Al Qabas (December 26th 2002)
“Nissan wins top billing. Abdulmuhsen Abdulaziz Al-Babtain won the Nissan 'Best Service' Prize 2001. In 2002 the company won the same prize in addition to the Technical of the Year' Prize. The competition was between ten countries in the Middle East, but Nissan Al-Babtain in Kuwait won the Gold Medal”.

The Star (December 5th 2002)
“Tony Blair and Carlos Ghosn launch production of new Nissan Micra in sundealer. Carlos Ghosn, president and CEO of Nissan Motor company, welcomed Tony Blair to Nissan's plant in Sunderland, UK, to launch the production of the next generation Micra. The new car will go on sale across Europe from the beginning of 2003. A total of GBP235 million (EUR370 million) has been invested in the plant, which employs around 4900 people”.


Kuwait Times (December 4th 2002)
“Ghosn rules out recapitalisation of Nissan Diesel. Nissan Motor Co president Carlos Ghosn yesterday ruled out the recapitalisation of heavy truck maker Nissan Diesel Motor by its two leading shareholders. "Recapitalisation of the company by the shareholders, I don't think it is something that is reasonable, I don't think this is going to happen ", Ghosn told reporters”.


Khaleej Times (December 4th 2002)
“Nissan's Striking Turnaround. Nissan Motor Co. Chief Executive Carlos Ghosn speaks at the Japan National Press Club in Tokyo yesterday. Headed by Ghosn, Japan's third biggest automaker, which is 44.4 percent owned by French partner Renault SA, has achieved a striking turnaround that began in 1999 under an alliance with the French Company, crediting cost-cutting and streamlined operations as well as a rise in sales. Nissan reported two weeks ago a 25 percent rise in profits for the first half of this fiscal year as sales rose ten percent, marking a company record for the fifth straight fiscal half year”.


Bahrain Tribune(December 3rd 2002)
Nissan shops to sell Renault cars. French automaker Renault and its Japanese partner Nissan said yesterday Renault vehicles would be sold through Nissan channels in Bahrain, Kuwait and Qatar from January 2003.


Al Khaleej (December 2nd 2002)
“Blair and Ghosn launch Nissan Micra production in UK. Carlos Ghosn, Nissan CEO, welcomed Tony Blair to the Nissan factory in Sunderland, UK as they launched the production of the new Micra car. The factory is considered the most productive in Europe”.


Al Ittihad (December 2nd 2002)
“Blair and Ghosn launch Nissan Micra production in UK. Carlos Ghosn, Nissan CEO, welcomed Tony Blair to the Nissan factory in Sunderland, UK as they launched the production of the new Micra car. The factory is considered the most productive in Europe”.


Al Jazirah (December 1st 2002)
“Nissan displays Micra; and C+C Micra and Yania concepts. Nissan revealed during the Paris Motor Show the new Micra, which is named 'March' in Europe, along with the concept Micra C+C, which is a coupe cabriolet”.

Gulf Auto (November 2002)
Nissan Micra 2003: Small, elegant with modern technology. Carlos Ghosn, Nissan CEO, launched the new Micra at the Paris Auto Show. It is the third all-new Nissan to be launched in 12 months. Its state-of-the-art features include automatic air conditioning, a unique Intelligent Key that allows the doors and tailgate to be locked and unlocked, and the engine starts without having to insert either a key or a card into the vehicle

Alam Assayarat (November 2002)

“Carlos Ghosn, Nissan Chairman and executive manager. The conditions are not available for the establishment of a factory in the region. Carlos Gohsn, Nissan Chairman and executive manager said in an interview that the company is in good health and is following its 180 plan; and about the decrease in profits he said that it is a signal that must be taken care of. Ghosn introduces the new Nissan Micra”.


Al Anwar (November 30th 2002)

Blair and Carlos Ghosn... launch production of new Micra by Nissan. Nissan CEO Carlos Ghosn - who is of Lebanese extraction - received British prime minister Tony Blair in the company's factory in Sutherland in Britain, on the occasion of launching the manufacture of the new Micra by Nissan. Ghosn had been granted an honourary PhD from Cranfield University for his "brilliant contribution to car manufacture worldwide."

Al Mustaqbal (November 30th 2002)

Carlos Ghosn granted honourary PhD. Carlos Ghosn, president of Nissan - the Japanese carmaker company, was granted an honourary PhD from Cranfield University in the United Kingdom for "his brilliant contribution to the car industry."


Al Watan (November 20th 2002)
“Nissan free check-up campaign. Senior managers of Nissan Motors Company and Al Hashsar Company during the inauguration of the free check-up campaign for Nissan vehicles”

Al Ayam (November 26th 2002)
“Nissan international service technical contest. Yousif Khalil Al Moayyed, the Nissan's service centre, held last Friday 1 November, the technique's competition for its technicians. Nissan Intnernational Service Technical Contest is an annual competition, organised by Nissan to develop the technicians' technical skills and to raise morale”

Sport Auto (November 1st 2002)

“Nissan Middle East FZE organized a trip for a group of its clients from the Gulf to Japan in appreciation of their continuous support for Nissan products. The five-day trip included a visit to the company's head office and meetings with Nissan high-ranking employees”.

Arab Times (November 20th, 2002)

“Still on a roll under a revival with French partner Renault SA, Nissan Motor Co reported record results Tuesday for the fifth straight fiscal half-year. Before the arrival of Carlos Ghosn, the Renault executive who is now Nissan chief executive, the company lost money in the last seven years of eight, on a dead-end strategy to keep up with Toyota Motor Corp, Japan's top automaker, in product line-up and market share”.


Gulf News (November 20th 2002)

“Nissan closes gap on Honda. Nissan Motor Co said yesterday that it had racked up a record six-month earnings and stood by its forecast of bumper full year profits, closing the gap on Japan's second-largest automaker, Honda Motor Co. Driven by lower purchasing costs and strong sales of new models, the groups operating profit jumped 84 percent to US$2.88 billion for the first half”.

Khaleej Times (October 30th 2002)

“Nissan’s President and CEO, Carlos Ghosn, spoke to reporters at the Tokyo Motor Show in Makamura, east of Tokyo yesterday. He walked through the Nissan booth displaying the latest Nissan models in addition to concept vehicles”.


Gulf News (October 24th 2002)

“Nissan Motor Co. Ltd., Japan’s third-biggest automaker, reported its best ever operating profit for the half year yesterday, thanks to strong sales of new models, and forecast another record result for the full year. President Carlos Ghosn said that the company has been tenaciously laying the groundwork for growth, and today it sees that growth is here in a very challenging global market”


Khaleej Times (October 24th 2002)

“With five new models launched, Nissan sold 1.386 million cars in the first half, 7.5 per cent more than in the year-earlier period. That pushed up revenues by a provisional 10 per cent and prompted Nissan to raise its full-year revenue forecast by 300 billion Yen. President Carlos Ghosn said he was confident in Nissan’s ability to continue its strong growth with the launch of several new models in the US in 2003”.

Saudi Auto (October 2002)

“In addition to keeping their customers satisfied, Nissan Middle East FZE (NMEF) maintain their steady efforts to motivate their own staff, especially their dedicated salesmen. Nissan Middle East organized a trip to Tan Chong Motors (Singapore’s Nissan National Sales Company-NSC) for thirteen Nissan Patrol salesmen from the Gulf region’s NSCs in the summer of 2002.

Nissan Middle East aimed and succeeded in creating an annual event that will motivate the Patrol salesmen, train them by providing the chance of interaction with the crew of Tan Chong Motors (the winner of the “CS No.1” for their advanced customer database management system) and the rest of the region’s salesmen. The trip’s main objective was to eventually build a good relationship between NMEF and NSCs’ top salesmen through an innovative form of exchange of sales experience. The participating salesmen from the GCC expressed their delight at having been part of such an event and their interest in qualifying for similar events in the future”.

Al Khaleej (October 24th 2002)

“The new generation Micra confirms Nissan's direction of creating cars that combine clever design and advanced, purposeful technology. Carlos Ghosn, President and CEO of Nissan Motor Co., Ltd., will present the bold, all-new Micra at the Mondial de L'Automobile 2002 (Paris Motor Show, 28 September – 13 October). Underlining the company’s product-led renaissance, the latest Micra will be the third all-new Nissan to be launched in just 12 months, and will continue to be Nissan's biggest volume seller in Europe. It joins the acclaimed new Primera and strong selling X-TRAIL to spearhead Nissan’s resurgence in Europe.
But although the new Micra was the focus of attention at the Paris Salon, it wasn’t the only new Nissan compact on display. Sharing some of the limelight will be a stunning Micra-based concept car, the Micra C+C”.

Al Bayan (October 21st 2002)


“But perhaps one of the biggest reveals the Sharjah Motor will witness is the all-new Nissan 350Z sports car, which begins its tour of the GCC motor shows here in Sharjah. This all-new Nissan 350Z was unveiled last January at the North American International Auto Show in Detroit just three years after the first Z Concept vehicle.

The Company wanted to give the customers in the region a preview of the new models Nissan is launching globally. The participation of the all-new Nissan 350Z in the Sharjah Motor Show reflects the present and the future of Nissan vehicles. The new Z is a legend that started 3 decades ago, and it continues today after the Nissan Revival Plan is achieved, and with the commencement of our new plan, Nissan 180.

The stylish, 287-horsepower 350Z continues the Z heritage of design, performance and value that has remained unchallenged since the original Datsun 240Z was introduced 33 years ago as a 1970 model”.


Al Sada (October 20th 2002)

“New Micra's compact exterior dimensions – a positive boon in crowded cities such as Paris – belie a 72mm increase in wheelbase that offers more room for passengers and their luggage, and is amongst the most spacious vehicles in the compact sector. Space is increased further through a sliding rear seat, which provides the flexibility of either the rear legroom or the luggage volume offered by larger cars in the class above.

The new Micra is bristling with state-of-the art features and practical solutions designed to be both easy to use and relevant to everyday needs, such as automatic wipers, automatic air conditioning and for the first time, a unique Intelligent Key”.


Al Hawadeth (October 3rd 2002)

“Nissan Middle East FZE organized an exclusive seven-day trip to Japan for twenty Pan Arab journalists and media representatives from Pan Arab newspapers in addition to motoring magazines and satellite channels from the Middle East region.
The trip (which encompassed sites such as Nissan Technical Center, plants, a phenomenal test-drive track and the company’s headquarters in Tokyo) aimed at providing the region’s media representatives with a wealth of information on Nissan in the highly evolved ambiance of Tokyo”.

Al Khaleej (September 27th 2002)

“Carlos Ghosn, President and CEO of Nissan Motor Company, today introduced the all-new Nissan Micra at a press conference held at the Paris Motor Show and explained Nissan’s global growth strategy through the NISSAN 180 business plan.
Introducing the new car, Carlos Ghosn explained: “The overall concept of the Micra is consistent with Nissan’s product strategy and values. It offers distinctive design and driving pleasure combined with versatile packaging and advanced, real-world technology. The new Micra will be Nissan’s biggest seller in Europe, and will further strengthen our position in the competitive small car segment.”

Al Bayan (September 28th 2002)

“During his speech, Mr Ghosn also elaborated on business plan NISSAN 180, which is targeting sales of an additional 1 million units worldwide by the end of fiscal year 2004. Of this 1 million, Nissan plans to increase its sales in Europe by 100,000 units.

Mr Ghosn explained that Nissan’s European product offerings, notably in the entry level segment, as well as the 4x4, light commercial and diesel sectors would drive Nissan’s growth in the region over the next three years.
Mr Ghosn also announced for the first time the European on-sale date of the new Z sports car, recently launched to critical acclaim in the US and Japan. The Z, which epitomizes the renewal of the Nissan brand, will go on sale from October 2003”.


Al Hawadeth (September 6th 2002)

“Nissan Middle East aimed and succeeded in creating an annual event that will motivate the Patrol salesmen, and train them by providing the chance of interaction with the crew of Tan Chong Motors (the winner of “CS No.1” for their advanced customer database management system) and the rest of the region’s salesmen…The participating salesmen from the GCC expressed their delight at having been a part of such an event and their interest in qualifying for similar events in the future”

Al Hawadeth (September 6th 2002)

“Attended by over 1000 press, media and advertising officals from across the globe, the International Advertising and Association Congress (IAA) was held today in Beirut International Exhibition and Leisure Center in which Carlos Ghosn, CEO and President of Nissan Motor Co. Ltd., was awarded marketer of the year. The crowd of media attendees hailed Mr. Ghosn’s candid speech with applause and granted him euqal distinction in terms of the coverage that accompanied the IAA Congress in Beirut.”

Al Hayat (September 9th 2002)

“Jean-Marie Dru, President and CEO of TBWA Worldwide, and Ramzi Raad, CEO and Chairman of TBWA\RAAD Middle East, held a luncheon honoring Mr. Carlos Ghosn on the occasion of receiving the International Advertising Association’s IAA Award 2002; “Marketer of the Year”.

Al Hayat (September 2nd 2002)

“Following its spirited tradition of “brick-laying” new accounts joining its lineup of local and international clients, TBWA\RAAD Middle East has recently received Norio Matsumara, Executive Vice President at Nissan Motor Co. LTD., at their offices in Dubai following his press conference at the Dubai Press Club (Dubai, UAE). Mr. Matsumara placed the Infiniti brick amongst the other bricks boasting TBWA’s clients in the reception area of their Dubai offices.

Kul Al Usrah (September 4th 2002)

“The Dubai Quality Award model is highly compatible with the Balanced Score Card Concept, which the Nissan Distributor for Dubai and the Northern Emirates has been using as a management system. The Balanced Score Card Concept, a strong strategy planning process, has been in place in the company for over the last three years. The Nissan Distributor has further strengthened its review of that process by using six score cards covering all functional departments, which are Sales, Marketing, Spare Parts, Service, Finance, and overall Corporate”.

Times of Oman (September 1st 2002)

“Al Hashar & Company, Nissan’s Distributor in Oman, has organized a Nissan genuine key value parts dealer meet at Sheraton Oman Hotel. Senior Managers from the parts department of Al Hashar & Company and Nissan Middle East FZE thanked the large gathering of Nissan parts dealers from the capital area for their efforts in promoting Nissan key value parts. Key value parts have been introduced by Nissan Motor to compete in price with non-genuine parts while conforming to Nissan quality standards”.


Gulf News (August 31st 2002)
“The new Z-car is a pure sports car, high performance but affordable at $25,210. Nissan has not abandoned the sports car market; they are making better and more affordable cars”.

Akhbar Al Arab (August 24th 2002)

“Nissan’s distributor in Dubai and the Northern Emirates and the largest revenue generator in the Al Rostamani Group, has added yet another success to its prestigious line-up of awards by winning the ‘Dubai Quality Appreciation Award’ in the trading sector for the year 2001. The company, which was has won several other awards in the past, has embarked on the path of total quality and excellence. The adoption of the Dubai Quality Appreciation model has helped the company to focus on all areas of business, which have not been entirely addressed by the ISO 9000 standard- a model that was adopted by the company prior to the Dubai Quality Award model”.



Gulf News (August 25th 2002)

“Nissan sales in the Middle East and Asia have shown a recovery. Brisk sales and cost cuts are likely to enable Japan’s number three automaker Nissan motor Co. Ltd to post a 48 percent rise in group operating profit in the six months to September. Its consolidated operating profit would reach 280 billion yen in the six months, a record high for the first half of the fiscal year”.




Al Iktissad Wal Aamal (August 2002)

“In the presence of other international figures flying especially to Beirut, Mr. Ghosn gave a speech that encompassed the crucial role the advertising industry has played in marketing the Nissan brand and bringing it back to profitability. Mr. Ghosn’s speech pointed out the media’s neglect of advertising as a primary contributor to the success of the Nissan Revival Plan (NRP) saying that the coverage in the media focused strictly on NRP factors such as the cutting of production costs”.

Alam Assayarat (July/August 2002)

“Nissan filed its complete consolidated financial results for the fiscal year ended March 31, 2002. The financial results filed today were strictly in line with those the company pre-announced on May 9, 2002. The results filed today represent the fourth consecutive half of record profit as the company completes the Nissan Revival Plan (NRP) a full year ahead of schedule. The company also confirmed its targets for NISSAN 180, a three year business plan following NRP”.


Khaleej Times (July 31st 2002)


“Carlos Ghosn, CEO and President at Nissan Motor Co. Ltd., announced that they are advancing their plans to sell the company’s first fuel car by two years. The announcement is a boost for Nissan’s reputation in environmental friendly auto technology, which was seen to be lagging far behind rivals Toyota Motor Corp and Honda Motor Co.”.




Gulf Today (August 12th 2002)


“In order to express sincere gratitude to their regular customers, Nissan Middle East recently organized a ‘Fleet Trip event’ to Japan starting from 1st July to 5th July 2000. These Fleet customers included purchasers of ‘Nissan Urvan’, ‘Sunny’, ‘Civilian’ and light trucks from all over the GCC”.


Al Khaleej (July 16th 2002)

“Arabian Automobiles Company, AAC, Nissan distributors in Dubai and the Northern Emirates, continues to offer its exquisite deals during the period of the Summer Surprises which will extend till the end of August 2002.

The promotion is designed to offer customers the best deals they can ever get during this season. The concept is very simple, buy any Nissan car from any of AAC’s showrooms in Dubai and the Northern Emirates and get a direct cash rebate on the car purchased”.


Al Khaleej (July 18th 2002)

“Al Masaood Automobiles, Distributors of Nissan in Abu Dhabi and Al Ain, put together a press conference recently that launches the company’s efforts to fight fake car spare parts. During the conference, Nissan officials explained the importance of original car parts that are at economical rates in order to provide customers with the best in terms of prices and quality”.

Akhbar Al Arab (July 5th 2002)

“Following its spirited tradition of “brick-laying” new accounts joining its lineup of local and international clients, TBWA\RAAD Middle East has recently received Norio Matsumura, Executive Vice President at Nissan Motor Co. LTD., at their offices in Dubai following his press conference at the Dubai Press Club (Dubai, U.A.E). Mr. Matsumura placed the Infiniti brick amongst the other bricks boasting TBWA’s clients in the reception area of their Dubai offices”.


The Arab Millionaire (July 2002)

“Mr. Shigeru Tsubaki, a 28-year veteran with the Nissan Motor Company Ltd., with an impressive track record, joined the company in 1974 and since then he has held a number of varied and senior positions in the company with the latest being Managing Director at Nissan Middle East FZE (NMEF). In an interview with The Arab Millionaire, he said that Nissan has witnessed a 20% increase in sales last year. This year Nissan hopes to increase sales by 10%. They set a target for 100,000 units as their midterm target. In the GCC, Nissan’s market share among Japanese brands would be around 25%”.

“The second day of the conference (IAA World Congress) was the theater for heavy weights par excellence. Carlos Ghosn, President at Nissan Motor Co. Ltd., and Jean Marie Dru captivated the audience with their presentations on brand building and marketing services”.

Arab Ad (July 2002)

“The announcement by Carlos Ghosn, CEO of Nissan Motor Co. Ltd., that he allocated US $1.2 billion to the company’s communication activities in one year shows the large disparity between advertising and PR as practiced on a large scale and the budgets allocated to small markets. When Ghosn made the figure public during the IAA 38th World Congress in Beirut, the first comment of Antoine Choueiry, President of Choueiry Group, was that one company has spent as much as the whole Arab World did in one year.
Well, one way of taking advantage of the Congress is to apply Ghosn’s recipe for Nissan to our own country (Lebanon) and start devoting our time, resources and unwavering efforts to a rescue operation”.


Gulf Times (July 22nd 2002)

“The winner of the Nissan primera raffle draw held at the Al Sadd Street Main Showroom in Qatar on the 20th of July had purchased a Nissan Pathfinder 2002. Saleh Al Hamad Al Mana Co., Nissan’s distributor in Qatar, have reco”.


Gulf News (July 30th 2002)

“In addition to keeping their customers satisfied, Nissan Middle East FZE (NMEF) maintain their steady efforts to motivate their own staff, especially their dedicated salesmen. Nissan Middle East organized a trip to Tan Chong Motors, Nissan’s National Sales Company (NSC) in Singapore for thirteen top Nissan Patrol salesmen from the Gulf region’s NSCs between the 26th and 30th of June 2002”.

Khaleej Times (July 28th 2002)

“Nissan Middle East aimed and succeeded in creating an annual event that will motivate the Patrol salesmen, train them by providing the chance of interaction with the crew of Tan Chong Motors (the winner of the “Customer Satisfaction No.1” for their advanced customer database management system) and the rest of the region’s salesmen. One of the trip’s main objective was to eventually build a good relationship between NMEF and NSCs’ top salesmen through an innovative form of exchange of sales experience”.

Saudi Gazette (July 31st 2002)

“Nissan Motor Co. chief executive Carlos Ghosn spoke at the launch of the new Z sports car, the vehicle that first made the company’s name in the United States and one it now hopes will symbolize the rebirth of the brand, in Tokyo on Tuesday. First launched in 1969, the Z became the world’s best-selling sports car, a history that Nissan, after two years of drastic restructuring, wants to draw on as it sets on a fresh path of product-led growth”.

Gulf News (17th Jan. 2002)

"Carlos Ghosn, CEO of Nissan Motor Company Ltd., anticipates a boost of 1 million vehicles in car sales over the next 3 years. Due to the revival plan that continues to run ahead of schedule, Ghosn spoke confidently at the Automotive News World Congress of NML's potential, which ensures that the company will never return to a period of decline".

Gulf News (27th Jan. 2002)

“Carlos Ghost, CEO of Nissan Motor Company Ltd.,gives the thumbs up beside the compact (March) in Tokyo. Nissan will put the new compact sedan with 1-litre, 1.2 litre and 1.4 litre engines on the domestic market from March”.

Al Iqtisad Wal Al Aamal (Pan Arab) Jan. 2002

“Jean Jacques le Goff (Vice president of NML) states that Nissan makes up 20% of Auto sales in the GCC market. Following two years of the implementation of Nissan Revival Plan (NRP) Le Goff describes the pact with Renault Motors as a technical one rather than a merge that moved the NRP forward. Following the success of Nissan’s Infiniti as an independent brand in the US, we are confident about plans for its expansion in the Gulf’s market”.

Fleet Auto (Jan. 2002)

“Nissan’s new pick-up model combines attractive styling with a host of features. Nissan’s Urvan and Nissan Diesel (manufactured under the United Diesel brand name) have incorporated several new technologies in addition to an exterior of toughness”.

Akhbar Assayarat- Jan. 2002

“ The new Nissan Maxima shows fundamental changes. The 2002 model 255hp underwent major improvements in aspects from acceleration to braking systems, the luxurious and convenient interior. These allowed it to top its rival Chrysler 300-250 hp in categories of style and substance due to the absence of a manual gear box in the Chrysler model and Nissan’s superiority as a sports vehicle in general”.

Fleet Auto (Feb. 2002)

“A tough multi-utility vehicle, the Urvan has been refined further with new features as well as a new patrol engine. The Nissan Urvan “comes across as a very practical machine. Undoubtedly, as with any other vehicle in its category, it looks best from the front. But looks apart, it is the interior space that matters in this type of vehicle and this is where the Urvan scores highly. In all its guises, it provides maximum space utilization and that’s its strongest point”.

Gulf Today (20th Feb. 2002)

“The pact between Nissan Motor Co. Ltd. (Japan’s third- largest automaker) and mobile telecom giant NTT DOCOMO Inc. will allow drivers to enjoy the convenience of their living room and office in their Nissan cars. In addition to other multi media services (e.g. Car wings a telematics service), Nissan’s deal with DOCOMO places it ahead of its rivals. Car wings were less than half the price of rival automakers’ systems, such as the product of Toyota Motor Corp’s teaming up with Telecom firm KDDI Corp.”

Middle East Car February 2002

"Carlos Ghosn (CEO and president of Nissan Motor Co. Ltd- NML) who was dispatched by Renault to rescue its stake in Nissan, was named one of the 25 most influential global executives. He took the company from a 5.6 billion loss in 2000 to [2001]'s $2.5 billion profit".

AutoNews (March. 2002)

"Nissan Motor Company Ltd from a $5.6 billion loss in 2000 to this year¹s $2.5 billion profit. Carlos Ghosn¹s (Nissan¹s CEO) methods are openly copied, the story of Nissan¹s revival is a best seller in Japan, and Ghosn named that country¹s Father of the Year".

The Technology of Alam Assayarat (March 2002)

"Nissan has finally revealed its prices for the new coupe Z that will enter the American market this coming August. Carlos Ghosn has fulfilled his promise of providing unparalleled prices that will devastate Nissan¹s competitors".

Times of Oman (1st March. 2002)

“The French Company Renault said that it was increasing its stake in its Japanese partner Nissan by exercizing warrants for a total of $1.61 billion. Nissan and Renault said they were creating a new company, with headquarters in Paris and Tokyo, to oversee their alliance. Renault said yesterday it was to hold an extraordinary shareholders meeting on March 28 to vote on the reserved capital increase for Nissan.”

Al Majalla (3rd –9th of March, 2002)

“The Japanese Automaker Nissan has entered the 4x4 market prior to 50 years ago. And it is one of the leaders among the auto-makers that provide off-road vehicles- the most prominent of which is the Nissan Patrol. The 2002 Patrol has been fundamentally improved to suit the escalating demands ”.

Gulf Today (March 23rd . 2002)

"Nissan Motor said it would sell its entire 20.4 percent stake in parts manufacturer Tochigi Fuji Industrial to British auto and aerospace engineering group GKN, which builds more than one-third of the world¹s supply of drive shafts".

Gulf News (March 24th 2002)

"Nissan is sensibly lowering its planned acquisition of the Renault stake to a little over 10 percent. The original size of the stake (15 percent) has been rethought because the yen has depreciated, making the payment much larger than initially calculated".

Al Ittihad (April 4th. 2002)

“Nissan unveiled its new concept car the Murano at the New York International Auto Show where the crossover SUV was the big surprise of the show. Nissan, a leader in the SUV segment since the Patrol, is obviously implementing its new approach to modernized Automaking”.

Al Bayan (April 4th 2002)

“The decision to establish this new European design center shows how committed Nissan is to design, which is now taking a leading role within the company. Nissan wanted to give its designers a creative environment in which to work, and they feel that the location they have chosen (the soon-to-be-renovated Rotunda) is perfect. They chose London for its vibrancy and multi-culturalism, as well as its strength in all art mediums including fashion, art, architecture and car design.”

Akhbar Al Arab (April 4th 2002)

" The new Nissan Design Center will be based in London as of the year 2003. The chisen site is the Rotunda. The plans for the renovation of the Rotunda are based around the Japanese concept of ‘wa’ meaning harmony. In particular, the designers have focused on creating harmony between European and Japanese cultures, and between the building’s heritage and the new creation. Last year, Nissan sold 483,990 vehicles in Europe, around 80% of which were manufactured in Europe. Nissan employs around 14,000 people in its European operations, which include design, research and development, manufacturing, sales and marketing, and logistics.

Arab News (April 11th 2002)

"Nissan is confident about wrestling market share from rivals Toyota Motor Corp. and Honda Motor Corp. in the crucial sector of the mini-cars. Japan¹s mini-car market- for autos with engines up to 660 cc, which attracts cheaper road tax- reached two million unit sales last year out of total car sales of six million. Twenty-two percent of Nissan¹s consumers own a mini as a second car, which makes it a great opportunity for Nissan to contact new potential buyer".

Gulf News (April 11th . 2002)

“Japan’s third largest automaker, Nissan Motor Co, said yesterday it expected a second year of record profits in 2002-03 thanks to new products in the pipeline, including its first minicar- Moco. The company put the minicar with its 660 cc engine on the domestic market yesterday at prices ranging from $7,700 to $10,400”.

Wheels and Gears (April 2002)

“The Nissan Yanya Sports Utility Vehicle- SUV- (that premiered at the Geneva Motor Show) defines new limits of flexibility and technology for the next generation of young people. The Yanya breaks new ground in the segment by being able to transform from SUV to a SUT (Sport Utility Truck)”.

Arab News (April 11th 2002)

“Nissan is confident about wrestling market share from rivals Toyota Motor Corp. and Honda Motor Corp. in the crucial sector of the mini-cars. Japan’s mini-car market- for autos with engines up to 660 cc, which attracts cheaper road tax- reached two million unit sales last year out of total car sales of six million. Twenty-two percent of Nissan’s consumers own a mini as a second car, which makes it a great opportunity for Nissan to contact new potential buyer”.

Times of Oman (April 26th 2002)

"Carlos Ghosn, chief executive officer at Nissan Motor Company, is ready to run that firm and its partner Renault after 2005 when he could succeed Louis Schweitzer, who qualified Ghosn as his 'natural successor' as head of the French automaker".

Middle East Car (April 2002)

"Following the Nissan Skyline’s appearance at the Tokyo and Detroit motor shows, the left-hand-drive GT-R Concept comes to Geneva to further demonstrate its global attitude. Arguably the Japanese Corvette, the potent Skyline GT-R line has represented extreme performance for generations. Here, Nissan offers a look at the design direction for the next coupe, differing dramatically from the Skyline sedan, which will come to the US as the Infiniti G35".

Gulf Today (May 2nd 2002)

"Following a dramatic revival under the guidance of French partner Renault, Nissan entered the mini-vehicle market for the first time in April with the Moco helping its overall sales rise 12.6 percent to 52,217. Many analysts expect Nissan’s sales to continue to rise in 2002-03 on the back of its new vehicles, and its shares rose above the key mark for the first time since June 1996 at one point on Wednesday on optimism on the company’s prospects".

Wheels and Gears (May 2002)

"Nissan is looking up for a recycling rate of 90%. The idea in this approach is to make easy-to-recycle vehicles. Nissan is promoting a wide range of elaborate activities starting at the designing stage, to achieve a recycling rate of 90% from the current 75% (in terms of weight). These activities include making resin parts easy to identify by marking them, designing parts to make them easier to remove, and the adoption of easy-to-recycle materials".

Gulf Today (May 3, 2002)

"Nissan Motor, Japan's third-largest automaker, has already told the world its upcoming earnings announcement will be good. The question now hanging over the company: how much better can it get? The automaker's dynamic Chief Executive Carlos Ghosn has publicly said Nissan, 44.4 per cent owned by France's Renault, will post group record profit on an operating, recurring and net level for the year that ended on March 31.
Ghosn also expects this business year to be even better as Nissan puts two years of intense restructuring, including plant closures, job cuts and halving its supplier base behind it, and heads into a phase of product-led growth".

Saudi Gazette (May 10, 2002)

"Led by Carlos Ghosn (CEO and President, Nissan Motor Company Ltd), Japan's third-largest automaker said that estimated group operating profit soared 69% to a record 490 billion yen ($3.80 billion) in the year ended on March 31st. The number, which a result of cost-cutting and a favorably weak yen soundly beat analysts' expectations which had ranged from 380
billion to 463 billion yen".

Gulf Today (May 11, 2002)

“Shares of Nissan Motor Company Ltd. eked out a gain on Friday despite a broad market decline, climbing at one to six-year high after the car maker unveiled at an earnings outlook that analysts cheered. The stock of Japan’s third-largest car manufacturer ended up 0.3 % or 3 yen at 988. It hit a six-year zenith of 1,006 earlier as the most active issue on Tokyo’s main board. The benchmark Nikkei average fell by 0.88 percent”.

Arab Times (May 11, 2002)

“Nissan said its operating profit soared 68 percent to a record high of 490 billion yen, while revenue grew 1.8 per cent to 6.2 trillion yen. A weaker yen against the dollar boosted operating income by 147 billion yen, by making Nissan vehicles more cost-competitive abroad and boosting repatriated earnings”.

Arabia.com (May 14, 2002)

"Through the Nissan Revival Plan (NRP), Nissan transformed a struggling company into a good company; through the 180 plan, it will transform a good company into a great company. Nissan expects to report consolidated net sales of 6.2 trillion yen (US$ 49.56 billion, Euro 57 billion), up 1.8% from last fiscal year. Consolidated operating profit is expected to jump 68% from 290.3 billion yen last year to 490 billion (US$ 3.92 billion, Euro 4.50 billion) this year. The resulting operating margin should come to 7.9% of net sales".

Gulf News (May 14, 2002)

"Nissan Motor Company Ltd. (the Japanese motor vehicle manufacturer 44.4% owned by Renault) is poised to sign a joint venture agreement with Dongfeng Motor (its partner in China). Nissan is expected to contribute the technology, management expertise, design, marketing and distribution expertise to the Chinese manufacturer, which is offering its factories in return".

Khaleej Times (May 15, 2002)

"Nissan has shown a strong commitment to the region by investing for its own office complex within Jebel Ali. This investment was made at a time (1998-99) when Nissan's financial situation was not good. Subsequently Nissan Middle East FZE officials realized it was a very good decision. So effective was the Nissan Revival Plan launched in 2000 that the company has launched another three-year rebuilding plan, whereby it seeks for further expansion of the global business".

Gulf News (May 22, 2002)

“Nissan Motor Company Ltd. chief executive Carlos Ghost introducing its all-new Elgrand minivan at a press meeting n Tokyo yesterday. The latest Elgrand, featuring a spacious interior and IT equipment such as a twin-monitor TV navigation system which is compatible with Nissan’s new wireless communication system named Carwings telematics service, will be priced at 2.98 million yen to 4.5 million yen ($22,900 and $35,700)”.

Khaleej Times (May 22, 2002)

"Over the three years, Nissan is looking to increase global sales by an extra one million vehicles- taking annual unit sales to around 3.5 million, with zero debt for its automotive operations and an eight per cent operating margin. But Ghosn said the sales growth would not be linear, expecting a substantial increase in the current 2002 business year followed by bigger rises in 2003 and 2004".

Oman Daily Observer (May 28th 2002)

“The grand opening of the state-of-the-art Hashar’s Nissan showroom in Oman will reinforce the long-standing relationship which lasted for over thirty years. Nissan will roll out several attractive products in the Middle East market in the next few years”.

Gulf News (May 28th 2002)

“In the last financial year, Nissan sold 73,000 units in the GCC markets, while the worldwide tally was 2.5 million. The Gulf numbers were attained through a 12.8 per cent growth. Already Nissan is the number one brand in Lebanon and Jordan”.

Khaleej Times (May 28th 2002)

“Outlining the Nissan 180, a plan designed to take the auto giant to a higher levels of performance, Matsumura (Executive Vice President at Nissan Motor Co. Ltd, said it would capitalize on the Nissan Revival Plan that was launched in 1999, and completed one full year ahead of schedule”.

Gulf Today (May 28th 2002)

“From Nissan’s base of 2.6 million units in fiscal year 2001, the target of selling 1 million units in all major markets in the next three years represents a growth of close to 40 per cent in unit sales to 3.6 million units”.

Al Khaleej (June 3rd 2002)

“Carlos Ghosn, President of Nissan Motor Co. ltd., along with senior Nissan officials were invited to a prestigious luncheon in Beirut honoring their visit to the region and Mr. Ghosn’s Marketer of the Year award. The event was held in the presence of media owners, publishers and a group of leading businessmen”.

Khaleej Times (June 6th 2002)

“Nissan is on the final leg of negotiations with Dongfeng Automotive Corp. to build up to three Nissan sedans in China to add to an existing licensing agreement to produce its Bluebird sedan in Henan province”.

Al Ahram (June 11th 2002)

“Carlos Ghosn, Nissan Motor Company’s President, was one of the most important speakers at this year’s IAA World Congress in Beirut where he revealed his optimistic view of the company’s future which has produced 22 models; 10 of which have been released in the market in the last two years”.

Daily Star (June 12th 2002)

“Following its spirited tradition of brick-laying new accounts joining its line-up of local and international clients, TBWA/RAAD Middle East recently received Norio Matsumura, Executive Vice President at Nissan Motor Co. Ltd., at their offices in Dubai following his press conference at the Dubai Press Club, U.A.E. Matsumura placed the Infiniti brick amongst the other bricks boasting TBWA’s clients in the reception area of their Dubai offices”.

Al Shabiba (June 17th 2002)

“Al Hashar’Summer Fest 2002 comes as a way of the company’s and Nissan’s continuous dedication to their clients. In addition, Nissan’s customers are being offered a special insurance rate and installment scheme that suits all budgets ”.

Times of Oman (June 18th 2002)

“Al Hashar & Company’s Summer Fest 2002 offer has received good response in Oman. The offer entitles customers to an attractive gift hamper with the purchase of every Nissan vehicle. In addition, they are also entitled to participate in a draw for Nissan Sunnys every 10 days. So far five raffle draws have already made five Nissan clients very pleased”.

Gulf News (June 17th 2002)

“Jean-Marie Dru, CEO of TBWA Worldwide, and Ramzi Raad, CEO of TBWA/RAAD Middle East, hosted a lunch in honour of Carlos Ghosn, CEO of Nissan Motor Co. Ltd., recipient of the International Advertising Association’s IAA Award 2002. The lunch at Eau De Vie of the Phoenicia-InterContinental Hotel, Beirut, was attended by senior officials and distributors of Nissan Middle East and leading media personalities and businesspersons”.

Saudi Auto (June 2002)

Carlos Ghosn, President of Nissan Motor Co. Ltd., said in an interview with the magazine: “We are not competing against amateurs in the Middle East markets but big competitor brands but we truly believe that we stand a big chance because we offer new, attractive, and reliable models. Our success in lifting the company from a struggling one to a good one in the last two years is living proof of that. We are now the second biggest Japanese auto brand in the Middle East market and we have already laid down the guidelines in which we will successfully compete with Toyota”.